Digital Transformation

At a time when every organization wants to “get into AI”, the question is no longer about having access to the right tools. It’s about having the structure in place to turn that access into lasting value. A simple observation Most organizations embarking on AI transformation share the same starting point: a patchwork of initiatives with no common direction. An LLM project here, an RPA initiative there, experiments underway in several different directions at once. Each team mo

In their approach to transformation, a Chief Transformation Officer (CTrO) must be able to address certain structural tensions. Any organization undertaking a serious transformation will encounter friction. This friction is inherent to the process. The problem is that most companies treat it as an obstacle to be eliminated, when in reality it is a signal that must be interpreted and managed. At Gabriel Greenfield, we have identified four fundamental tensions that every CTrO m

Transformation is no longer a project; it is an ongoing process Leading consulting firms are unanimous: organizational transformation is no longer a one-off project that you start and then wrap up. It is a constant requirement of the modern business. PwC puts it plainly: when people, processes, and infrastructure are aligned, growth, ROI, and agility follow naturally. But when this triad is out of sync, the cost of a failed transformation is measured in lost market share, ero

The National University of Singapore (NUS) has developed a framework to identify the four major waves of transformation and gain a clear understanding of technological evolution in businesses. It follows a logical progression: from tools to processes, then to raw data, and finally to autonomous intelligence. Here is an explanation of these waves and an analysis of why certain critical concepts, such as sovereignty or cybersecurity, are not classified as “waves” of transformat

What economist and Nobel laureate Philippe Aghion teaches us about creative destruction in the age of artificial intelligence explains why organizations need to appoint a Chief Transformation Officer. Philippe Aghion is one of the most influential economists of our time. A professor at the Collège de France, the London School of Economics, and INSERM, he has devoted thirty years of research to an idea as simple as it is unsettling: prosperity arises from destruction. His work

ADEME, the French Agency for Ecological Transition, tells us that the concept of eco-design emerged internationally in 2002 with the publication of a prestigious standard, ISO/TR 14062, which stated its objective was to integrate environmental considerations into product design and development. There you have it, the foundations were laid! But let's provide some historical context before discussing eco-design: in 2002, the dot-com bubble had just burst, and Amazon, for the fi