Compagnie des Alpes | Gabriel Greenfield

Compagnie des Alpes (CDA) is a leading European leisure group, operating the largest ski areas in the French Alps as well as distinctive leisure parks across Europe. Following two years severely disrupted by the international health crisis, CDA decided to focus on three strategic pillars: attractiveness, profitability, and customer satisfaction.
The group's activities already rely heavily on digital resources, but the ambition of the 2022-2025 IT master plan was to identify the projects that will best support strategic ambitions, while allowing room for business innovation through digital technology.

Gabriel Greenfield worked with CDA for 18 months to implement a comprehensive mapping of the various business functions and the information system assets supporting these business activities
To this end, we proposed and implemented a customized meta-model. A precise understanding of the existing system enabled a detailed analysis of its strengths and weaknesses, viewed through complementary business and technical lenses
Gabriel Greenfield then led the group's collaborative presentation of future projects, combining innovative business use cases with the digital innovations that enable them to be implemented
Finally, we facilitated the prioritization of projects for the next information system master plan, and provided a precise qualification (expected benefits, CAPEX & OPEX, capacity to be mobilized) for the selected projects

Capitalizing on and connecting business, functional, logical and technical visions within a single visual & collaborative tool (Ardoq)
Analysis of the strengths and weaknesses of the existing system from a business and technical perspective
Collaborative projection onto innovative business targets, leveraging new digital accelerators for the group
Selection and prioritization of priority projects for the next 3 years

Enterprise architects mobilized to develop a holistic, up-to-date, and useful vision of the business and the information system.
A continuous adaptation of the project timeline to the availability of CDA contacts
An acculturation to digital accelerators and their potential to facilitate advanced or even differentiating business use cases
Constant integration of business and IT stakeholders to co-create a relevant existing system and target
Anticipation of risks on the projects concerned