Look at any organization in the midst of a digital transformation: the CIO is pushing for IT modernization, the CDAIO is building a data platform, the CDO is launching a new omnichannel customer experience program, the COO is deploying RPA robots, and the CISO is putting the brakes on half of these initiatives. Everyone is working. No one is working together. This is precisely where the Chief Transformation Officer (CTrO) comes in: as the architect of alignment among all the

In their approach to transformation, a Chief Transformation Officer (CTrO) must be able to address certain structural tensions. Any organization undertaking a serious transformation will encounter friction. This friction is inherent to the process. The problem is that most companies treat it as an obstacle to be eliminated, when in reality it is a signal that must be interpreted and managed. At Gabriel Greenfield, we have identified four fundamental tensions that every CTrO m

What economist and Nobel laureate Philippe Aghion teaches us about creative destruction in the age of artificial intelligence explains why organizations need to appoint a Chief Transformation Officer. Philippe Aghion is one of the most influential economists of our time. A professor at the Collège de France, the London School of Economics, and INSERM, he has devoted thirty years of research to an idea as simple as it is unsettling: prosperity arises from destruction. His work